Маркетинговые исследования / Д. аакер, В. Кумар, Дж. Дэй.
By: Д.Аакер
.
Contributor(s): В. Кумар | Дж. Дэй.
Publisher: Москва: Питер, 2004Description: 840 p. : ill. ; 27 cm.ISBN: 9785314000441.Subject(s): Marketing researchDDC classification: 658.8/3 Online resources: Contributor biographical information | Publisher description | Table of contents only
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | Not Tagged | HF5415.2 .A14 (Browse shelf) | Available | 2000003391 |
Total holds: 0
Browsing SKOLKOVO Library Shelves , Shelving location: Shelves Close shelf browser
| HF5415.153 .W65 Grow from within : | HF5415.155 .G75 Product lifecycle management : | HF5415.157 .A33 2012 Good products, bad products : | HF5415.2 .A14 Маркетинговые исследования / | HF5415.2 .B655 Marketing research : | HF5415.2 .B7787 Основы маркетинговых исследований с использованием Microsoft Excel / | HF5415.2 .C57 Conducting market research for international business / |
Includes bibliographical references and index.
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