Billions : selling to the new Chinese consumer /
By: Doctoroff, Tom
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Publisher: New York : Palgrave Macmillan, 2007Edition: 2nd ed.Description: xiii, 225 p.ISBN: 9781403976635.Subject(s): Consumers | Consumers' preferences | Intercultural communication | Communication and culture | MarketingOnline resources: Click here to access online | Click here to access online | Click here to access online
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | Not Tagged | HF5415.33.C6 (Browse shelf) | Available | 2000003297 |
Total holds: 0
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| HF5415.32 .S63 The truth about what customers really want / | HF5415.32 .T95 Niche envy : | HF5415.32 .W35 I'm with the brand : | HF5415.33.C6 Billions : | HF5415.33.C6 C48 Luxury China : | HF5415.33.U6 E47 Shoptimism : | HF5415.33.U6 H38 Consumer behavior : |
Includes bibliographical references and index.
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