Современный стратегический анализ/ Роберт Грант
By: Роберт Грант
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Publisher: Москва : Питер, 2011Edition: 7th ed.Description: xv, 554 p. : ill. (some col.) ; 25 cm.ISBN: 9785423702199.Subject(s): Strategic planningDDC classification: 658.4/012 Other classification: QP 320 | QP 360 Online resources: Publisher description | Table of contents only | Inhaltsverzeichnis | Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | Not Tagged | HD30.28 .G72 2010 (Browse shelf) | Available | 2000003049 |
Browsing SKOLKOVO Library Shelves , Shelving location: Shelves Close shelf browser
| HD30.28 .G44 Strategy and the business landscape / | HD30.28 .G67 The strategic mind : | HD30.28 .G72 Contemporary strategy analysis / | HD30.28 .G72 2010 Современный стратегический анализ/ | HD30.28 .G739 Dynamic strategy-making : | HD30.28 .G8359 Entrepreneurship strategy : | HD30.28 .H36 Handbook of research on competitive strategy / |
Includes bibliographical references and index.
The concept of strategy -- Goals, values, and performance -- Industry analysis : the fundamentals -- Further topics in industry and competitive analysis -- Analyzing resources and capabilities -- Developing resources and capabilities -- Organization structure and management systems : the fundamentals of strategy implementation -- The nature and sources of competitive advantage -- Cost advantage -- Differentiation advantage -- Industry evolution and strategic change -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries -- Vertical integration and the scope of the firm -- Global strategies and the multinational corporation -- Diversification strategy -- Implementing corporate strategy : managing the multibusiness corporation -- Current trends in strategic management.
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