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The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper.

By: Hiebing, Roman G.
Contributor(s): Cooper, Scott W.
Publisher: New York : McGraw-Hill, 2003Edition: Fully Rev. and expanded 3rd ed.Description: xxxii, 544 p. : ill. ; 28 cm.ISBN: 0070587744.Subject(s): Marketing -- PlanningDDC classification: 658.8/02 Online resources: Contributor biographical information | Publisher description
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HF5415.13 .H523 2003 (Browse shelf) Available 2000002806
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Includes index.

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