Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.
By: Kim, W. Chan.
Contributor(s): Mauborgne, Renée.
Publisher: Boston, Mass. : Harvard Business School Press, 2005Description: xv, 240 p. : ill. ; 25 cm.ISBN: 9781591396192; 1591396190.Subject(s): New products | Market segmentationDDC classification: 658.802Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Course book | SKOLKOVO Library Shelves | HF5415.153 .K53 2005 (Browse shelf) | Available | 2000002559 | |||
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Course book | SKOLKOVO Library Shelves | HF5415.153 .K53 2005 (Browse shelf) | Lost | 2000002563 | |||
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Course book | SKOLKOVO Library Shelves | HF5415.153 .K53 2005 (Browse shelf) | Long Overdue (Lost) | 2000002539 | |||
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Course book | SKOLKOVO Library Shelves | HF5415.153 .K53 2005 (Browse shelf) | Long Overdue (Lost) | 2000002550 | |||
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Course book | SKOLKOVO Library Shelves | HF5415.153 .K53 (Browse shelf) | 1 | Available | 2000002207 | ||
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Course book | SKOLKOVO Library Shelves | HF5415.153 .K53 (Browse shelf) | 12 | Available | 2000002196 |
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Includes bibliographical references and index.
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