Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.
By: Kim, W. Chan
.
Contributor(s): Mauborgne, Renée.
Publisher: Boston, Mass. : Harvard Business School Press, 2005Description: xv, 240 p. : ill. ; 25 cm.ISBN: 9781591396192; 1591396190.Subject(s): New products | Market segmentationDDC classification: 658.802
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Includes bibliographical references and index.
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