Women want more : how to capture your share of the world's largest, fastest-growing market / Michael J. Silverstein and Kate Sayre ; with John Butman.
By: Silverstein, Michael J.
Contributor(s): Sayre, Kate | Butman, John.
Publisher: New York, NY : HarperBusiness, c2009Edition: 1st ed.Description: viii, 322 p. : ill. ; 24 cm.ISBN: 9780061776410; 0061776416.Subject(s): Women consumers | New productsDDC classification: 658.8/343082 Online resources: Contributor biographical information | Publisher description| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.332.W66 S55 (Browse shelf) | 1 | Available | 2000001757 |
Browsing SKOLKOVO Library Shelves , Shelving location: Shelves Close shelf browser
| HF5415.33.U6 M386 On becoming a consumer : | HF5415.33.U6 M53 The affluent consumer : | HF5415.33 .W66 Succeeding like success : | HF5415.332.W66 S55 Women want more : | HF5415.332.Y66 Y37 Gen buY : | HF5415.335 .B37 Просто лучше : | HF5415.335 .D46 Satisfaction : |
Includes bibliographical references and index.
The world's most demanding consumers -- The archetypes and life stages -- Brands that understand -- Food: answering the daily question, "what's for dinner?" -- Fitness: still looking for a holistic solution -- Beauty: the next product needs to do it! -- Apparel: always hunting, never satisfied -- Categories of greatest dissatisfaction: financial services and healthcare -- The low-growth economies: Europe and Japan -- The optimistic economies: BRIC, Mexico, and the Middle East -- Women want more for the world -- Conclusion: women ascendant: a future of parity, power, and influence.
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