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Wine brands : success strategies for new markets, new consumers and new trends / Evelyne Resnick.

By: Resnick, Evelyne.
Publisher: Basingstoke [England] ; New York : Palgrave Macmillan, 2008Description: xiii, 184 p. : ill. ; 25 cm.ISBN: 9780230554030; 0230554032.Subject(s): Wine industry -- Marketing | Wine and wine makingDDC classification: 663/.20688 Online resources: Contributor biographical information | Publisher description | Table of contents only
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HD9199.U54 C53 Starbucked : HD9199.U54 S737 2011 Onward : HD9200.C42 A45 Chocolate fortunes : HD9370.5 .R47 Wine brands : HD9397 .B55 Bottled for business : HD9397.G72 B553 2007 Бизнес в бутылке : HD9397.G72 G836 Guinness есть Guinness :

Includes bibliographical references (p. 179-181) and index.

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