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Think twice : harnessing the power of counterintuition / Michael J. Mauboussin.

By: Mauboussin, Michael J, 1964-.
Publisher: Boston, Mass. : Harvard Business Press, c2009Description: xxiv, 190 p. : ill. ; 25 cm.ISBN: 9781422176757; 1422176754.Subject(s): Decision makingDDC classification: 658.4/03
Contents:
Introduction: smart is as smart does -- The outside view: why Big Brown was a bad bet -- Open to options: how your telephone number can influence your decisions -- The expert squeeze: why Netflix knows more than clerks do about your favorite films -- Situational awareness: how accordion music boosts sales of burgundy -- More is different: how bees find the best hives without a real estate agent -- Evidence of circumstance: how outsourcing the Dreamliner became Boeing's nightmare -- Grand ah-whooms: how ten Brits made the Millennium Bridge wobble -- Sorting luck from skill: why investors excel at buying high and selling low -- Time to think twice: how you can change your decision making immediately.
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
Shelves 		HD30.23 .M377 (Browse shelf) 1 Available 2000000075
Total holds: 0

Includes bibliographical references (p. [163]-178) and index.

Introduction: smart is as smart does -- The outside view: why Big Brown was a bad bet -- Open to options: how your telephone number can influence your decisions -- The expert squeeze: why Netflix knows more than clerks do about your favorite films -- Situational awareness: how accordion music boosts sales of burgundy -- More is different: how bees find the best hives without a real estate agent -- Evidence of circumstance: how outsourcing the Dreamliner became Boeing's nightmare -- Grand ah-whooms: how ten Brits made the Millennium Bridge wobble -- Sorting luck from skill: why investors excel at buying high and selling low -- Time to think twice: how you can change your decision making immediately.

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