Think twice : harnessing the power of counterintuition / Michael J. Mauboussin.
By: Mauboussin, Michael J.
Publisher: Boston, Mass. : Harvard Business Press, c2009Description: xxiv, 190 p. : ill. ; 25 cm.ISBN: 9781422176757; 1422176754.Subject(s): Decision makingDDC classification: 658.4/03Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Book | SKOLKOVO Library Shelves | HD30.23 .M377 (Browse shelf) | 1 | Available | 2000000075 |
Includes bibliographical references (p. [163]-178) and index.
Introduction: smart is as smart does -- The outside view: why Big Brown was a bad bet -- Open to options: how your telephone number can influence your decisions -- The expert squeeze: why Netflix knows more than clerks do about your favorite films -- Situational awareness: how accordion music boosts sales of burgundy -- More is different: how bees find the best hives without a real estate agent -- Evidence of circumstance: how outsourcing the Dreamliner became Boeing's nightmare -- Grand ah-whooms: how ten Brits made the Millennium Bridge wobble -- Sorting luck from skill: why investors excel at buying high and selling low -- Time to think twice: how you can change your decision making immediately.
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