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Sales promotion : how to create, implement & integrate campaigns that really work / Roddy Mullin.

By: Mullin, Roddy.
Contributor(s): Cummins, Julian.
Publisher: London : Kogan Page Limited, 2010Edition: 5th ed.Description: xviii, 262 p. : ill. ; 24 cm.ISBN: 9780749457044; 074945704X.Subject(s): Sales promotion | MarketingDDC classification: 658.82
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Book SKOLKOVO Library
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HF5438.5 .M85 (Browse shelf) 1 Available 2000000706
Total holds: 0

"Based on the original work by Julian Cummins and Roddy Mullin."--T.p.

Prev. ed.: 2008.

Includes bibliographical references (p. 255) and index.

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