Sales and marketing the Six Sigma Way / Michael J. Webb ; with Tom Gorman.
By: Webb, Michael J.
Contributor(s): Gorman, Tom.
Publisher: Chicago, IL : Kaplan Publishing, c2006Description: xix, 298 p. : ill. ; 24 cm.ISBN: 9781419521508; 1419521500.Subject(s): Marketing -- Management | Marketing -- Quality control | Six sigma (Quality control standard)DDC classification: 658.8 Online resources: Table of contents only | Contributor biographical information | Publisher description| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.13 .W356 (Browse shelf) | 1 | Available | 2000001913 |
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| HF5415.13 .P685 Marketing calculator : | HF5415.13 .S5695 Sweet spot : | HF5415.13 .S8789 Marketing planning by design : | HF5415.13 .W356 Sales and marketing the Six Sigma Way / | HF5415.13 .W653 Marketing for entrepreneurs / | HF5415.13 .W66 The marketing plan handbook / | HF5415.13 .W66 Маркетинговый план : |
Includes Internet Web addresses.
Includes bibliographical references (p. 283-285) and index.
The crisis in marketing and selling and what to do about it -- What is Six Sigma, and why should you care? -- The new sales and marketing management strategy -- How a sales web site improved its conversion rate by 50%, and its revenue by 88% -- Tools for really aligning marketing and sales functions -- Designing a sales process that your customers and sales people will follow -- Making marketing and sales decisions that get results -- Making the move to high performance marketing and sales management.
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