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Brand society : how brands transform management and lifestyle / Martin Kornberger.

By: Kornberger, Martin, 1974-.
Publisher: Cambridge ; New York : Cambridge University Press, 2010Description: xx, 308 p. ; 25 cm.ISBN: 9780521726900; 0521726905.Subject(s): Brand name products | Brand name products -- Management | Popular cultureDDC classification: 658.827
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
HD69.B7 K66 (Browse shelf) 1 Available 2000000558
Total holds: 0

Includes bibliographical references (p. 273-291) and index.

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