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Branding governance : a participatory approach to the brand building process / Nicholas Ind and Rune Bjerke.

By: Ind, Nicholas.
Contributor(s): Bjerke, Rune.
Publisher: Chichester, [England] ; New York : John Wiley, 2007Description: xii, 276 p. : ill. ; 24 cm.ISBN: 9780470030752; 0470030755.Subject(s): Brand name products | Product management | Strategic planning -- Employee participationDDC classification: 658.827
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
HD69.B7 I527 (Browse shelf) 1 Available 2000001771
Total holds: 0

Includes bibliographical references and index.

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