Predicting market success : new ways to measure customer loyalty and engage consumers with your brand / Robert Passikoff.
By: Passikoff, Robert.
Publisher: Hoboken, N.J. : John Wiley & Sons, c2006Description: xiv, 242 p. : ill. ; 24 cm.ISBN: 9780470040225; 047004022X.Subject(s): Customer loyaltyDDC classification: 658.8343 Online resources: Contributor biographical information | Publisher description | Table of contents only| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.525 .P37 (Browse shelf) | 1 | Available | 2000001102 |
Total holds: 0
Includes index.
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