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The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.

By: Kapferer, Jean-Noël.
Publisher: London ; Philadelphia : Kogan Page, 2008Edition: 4th ed., New ed.Description: xv, 560 p. : ill. ; 25 cm.ISBN: 9780749450854; 0749450851.Subject(s): Brand name products -- ManagementDDC classification: 658.8/343 Online resources: Table of contents only
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
HD69.B7 K37 (Browse shelf) 1 Available 2000000065
Total holds: 0

Includes bibliographical references (p. [531]-544) and index.

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