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New business in India : the 21st century opportunity / Paul Davies.

By: Davies, Paul (Paul J.).
Series: World Scientific series on 21st century business, v. 1.Publisher: Singapore ; Hackensack, NJ : World Scientific, c2008Description: xviii, 227 p. ; 24 cm.ISBN: 9789812790422; 981279042X.Subject(s): India -- Commerce -- 21st century | India -- Economic conditions | India -- Social conditionsDDC classification: 658.1/10954 Online resources: Table of contents only
Contents:
India now -- Why India? -- Understanding Indians and Indian business -- The domestic market -- Which products, services and sectors--and why -- Barriers to entry and how to overcome them -- Creating the business case and the business plan -- How to enter the market : partnership, distributorship, joint venture, DBOT, or do it yourself -- Sales and marketing in India -- Staffing in India and global talent management -- Turning these insights into real business advantage -- India tomorrow.
List(s) this item appears in: China and India
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
Shelves 		HF3784 .D38 (Browse shelf) 1 Available 2000000341
Total holds: 0

Includes bibliographical references (p. 211-218) and index.

India now -- Why India? -- Understanding Indians and Indian business -- The domestic market -- Which products, services and sectors--and why -- Barriers to entry and how to overcome them -- Creating the business case and the business plan -- How to enter the market : partnership, distributorship, joint venture, DBOT, or do it yourself -- Sales and marketing in India -- Staffing in India and global talent management -- Turning these insights into real business advantage -- India tomorrow.

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