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Media strategies for marketing places in crisis : improving the image of cities, countries and tourist destinations / Eli Avraham and Eran Ketter.

By: Avraham, Eli.
Contributor(s): Ketter, Eran.
Publisher: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2008Edition: 1st ed.Description: xiv, 231 p. : ill. (some col.) ; 26 cm.ISBN: 9780750684521; 0750684526.Subject(s): Tourism -- Marketing | Public relations | Advertising -- TourismDDC classification: 338.47910688
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
G155.A1 A97 (Browse shelf) 1 Available 2000000788
Total holds: 0

Includes bibliographical references (p. [211]-224) and index.

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