Market rebels : how activists make or break radical innovations / Hayagreeva Rao.
By: Rao, Hayagreeva.
Publisher: Princeton : Princeton University Press, c2009Description: xiii, 205 p. : ill. ; 22 cm.ISBN: 9780691134567; 0691134561.Subject(s): Social movements | Social action | Social change | Capitalism -- Social aspectsDDC classification: 303.48/4 Online resources: Table of contents onlyItem type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Book | SKOLKOVO Library Shelves | HM881 .R36 (Browse shelf) | 1 | Available | 2000000784 |
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HM846 .F74 2007 The world is flat : | HM846 .R48 An army of Davids : | HM851 .B3665 2012 The social media strategist : | HM881 .R36 Market rebels : | HM1033 .C73 Cram101 textbook outlines to accompany Social animal, Elliot Aronson, 10th edition. | HM1033 .G53 What the dog saw and other adventures / | HM1033 .G53 The tipping point : |
Includes bibliographical references (p. [181]-195) and index.
From the invisible hand to joined hands -- "You can't get people to sit on an explosion!" : the cultural acceptance of the car in America -- Evange-ale-ists and the renaissance of microbrewing -- The French revolution : collective action and the nouvelle cuisine innovation -- Show me the money : shareholder activism and investor rights -- Chain reaction : the enactment and repeal of anti-chain store laws -- Drug wars : how the anti-biotechnology movement penetrated German pharmaceutical firms and prevented technology commercialization -- From exit to voice : advice for activists.
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