Marketing strategy : a decision-focused approach / Orville C. Walker, John W. Mullins.
By: Walker, Orville C.
Contributor(s): Mullins, John W. (John Walker).
Publisher: New York : McGraw-Hill Irwin, 2010, c2011Edition: 7th ed., International student ed.Description: xv, 352 p. : ill. ; 26 cm.ISBN: 9780070171466; 0070171467.Subject(s): Marketing -- ManagementDDC classification: 658.802| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.13 .M3586 (Browse shelf) | 1 | Available | 2000002004 |
Total holds: 0
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| HF5415.13 .M35224 Marketing management / | HF5415.13 .M35224 2009 Marketing management / | HF5415.13 .M3584 Маркетинговая революция : | HF5415.13 .M3586 Marketing strategy : | HF5415.13 .M3586 Маркетинговая стратегия / | HF5415.13 .M36915 Flock and flow : | HF5415.13 .M369159 Marketing accountability : |
Previous ed.: 2008.
Includes bibliographical references and indexes.
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