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Marketing strategy : a decision-focused approach / Orville C. Walker, John W. Mullins.

By: Walker, Orville C.
Contributor(s): Mullins, John W. (John Walker).
Publisher: New York : McGraw-Hill Irwin, 2010, c2011Edition: 7th ed., International student ed.Description: xv, 352 p. : ill. ; 26 cm.ISBN: 9780070171466; 0070171467.Subject(s): Marketing -- ManagementDDC classification: 658.802
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
HF5415.13 .M3586 (Browse shelf) 1 Available 2000002004
Total holds: 0

Previous ed.: 2008.

Includes bibliographical references and indexes.

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