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Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.

By: Hooley, Graham J.
Contributor(s): Piercy, Nigel | Nicolaud, Brigitte.
Publisher: Harlow : FT Prentice Hall, 2008Edition: 4th ed.Description: xviii, 614 p. : ill. ; 25 cm.ISBN: 9780273706977; 0273706977.Subject(s): Target marketing | Marketing -- ManagementDDC classification: 658.802
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
HF5415.127 .H66 (Browse shelf) 1 Available 2000000103
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HF5415.127 .B57 2012 The growth drivers : HF5415.127 .C34 Lifestyle market segmentation / HF5415.127 .C53 Boomer marketing : HF5415.127 .H66 Marketing strategy and competitive positioning / HF5415.129 .D46 Distribution channels : HF5415.129 .M365 Marketing channels / HF5415.129 .R36 Transforming your go-to-market strategy :

Previous ed.: 2004.

Includes bibliographical references (p. 572-598) and index.

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