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Juicing the orange : how to turn creativity into a powerful business advantage / Pat Fallon and Fred Senn.

By: Fallon, Pat.
Contributor(s): Senn, Fred.
Publisher: Boston, Mass. : London : Harvard Business School ; McGraw-Hill [distributor], 2006Description: ix, 228 p., [8] p. of plates : ill. (some col.) ; 25 cm.ISBN: 9781591399278; 1591399270.Subject(s): Marketing | Creative ability in business | Product managementDDC classification: 658.8'02
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
HF5415 .F27 (Browse shelf) 1 Available 2000000092
Total holds: 0

Includes bibliographical references and index.

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