SKOLKOVO Library

SKOLKOVO School of Management

Implementing word of mouth marketing : (Record no. 874)

000 -LEADER
fixed length control field 04821cam a2200325 a 4500
001 - CONTROL NUMBER
control field 2009029115
003 - CONTROL NUMBER IDENTIFIER
control field DLC
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090718s2010 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009029115
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA999294
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015391069
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780470442555
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0470442557
050 04 - CLASS MARK
Class Mark HF5827.95
100 1# - MAIN ENTRY--PERSONAL NAME
Personal author Cakim, Idil Miriam,
245 10 - TITLE STATEMENT
Title Implementing word of mouth marketing :
Subtitle online strategies to identify influencers, craft stories, and draw customers /
260 ## - PUBLICATION INFORMATION
Place of publication Hoboken, N.J. :
Publisher Wiley,
Date c2010.
300 ## - PHYSICAL DESCRIPTION
Physical description xvii, 204 p. :
650 #0 - SUBJECT HEADINGS
Subject term Word-of-mouth advertising.
650 #0 - SUBJECT HEADINGS
Subject term Telemarketing.
856 42 - ONLINE RESOURCE
Uniform Resource Identifier http://catalogimages.wiley.com/images/db/jimages/9780470442555.jpg
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
        SKOLKOVO Library SKOLKOVO Library Shelves 2010-07-16 Coutts 25.10 HF5827.95 .C35 2000001365 2012-02-01 1 25.10 2010-07-16 Book