SKOLKOVO School of Management

The startup owner's manual. (Record no. 3083)

000 -LEADER
fixed length control field 02416cam a2200385 a 4500
001 - CONTROL NUMBER
control field 019410260
003 - CONTROL NUMBER IDENTIFIER
control field UkOxU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20130212130313.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120314s2012 caua 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0984999302
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780984999309
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)780144160
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn780144160
035 ## - SYSTEM CONTROL NUMBER
System control number (UK-CovUW)b25828216
035 ## - SYSTEM CONTROL NUMBER
System control number (UkLCURL)15
038 ## - RECORD CONTENT LICENSOR
Record content licensor OCoLC
040 ## - CATALOGING SOURCE
Original cataloging agency YDXCP
Transcribing agency YDXCP
Modifying agency WIQ
-- SINLB
-- OMB
-- MEAUC
-- UkOxU
049 ## - LOCAL HOLDINGS (OCLC)
Local processing data o
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD62.5
Item number .B53 2012
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.11
Edition number 23
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) War
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) HD62.5.B53
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Blank, Steven G.
Fuller form of name (Steven Gary)
245 14 - TITLE STATEMENT
Title The startup owner's manual.
Number of part/section of a work Vol. 1 :
Remainder of title the step-by-step guide for building a great company /
Statement of responsibility, etc Steve Blank and Bob Dorf.
246 3# - VARYING FORM OF TITLE
Title proper/short title Start up owner's manual
246 30 - VARYING FORM OF TITLE
Title proper/short title Step-by-step guide for building a great company
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Pescadero, Calif. :
Name of publisher, distributor, etc K&S Ranch, Inc.,
Date of publication, distribution, etc 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxix, 571 p. :
Other physical details ill. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction : A repeatable path ; Why a second decade? ; The four steps: a new path -- Getting started : The path to disaster: a startup is not a small version of a big company -- The path to the epiphany: the customer development model -- The customer development manifesto -- Step one: Customer discovery : An introduction to customer discovery -- Customer discovery, phase one: State your business model hypotheses -- Customer discovery, phase two: "Get out of the building" to test the problem: "Do people care?" -- Customer discovery, phase three: "Get out of the building" and test the product solution -- Customer discovery, phase four: Verify the business model and pivot or proceed -- Step two: Customer validation : Introduction to costumer validation -- Customer validation, phase one: "Get ready to sell" -- Customer validation, phase two: "Get out of the building and sell!" -- Customer validation, phase three: Develop product and company positioning -- Customer validation, phase four: The toughest question of all: pivot or proceed? -- The startup owner's manual "site" map -- Appendix A. Customer development checklists -- Appendix B. Glossary -- Appendix C. How to build a web startup: a simple overview.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New business enterprises.
9 (RLIN) 230
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Entrepreneurship.
9 (RLIN) 42
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Dorf, Bob.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book

No items available.