SKOLKOVO Library

SKOLKOVO School of Management

Procter & Gamble. Путь к успеху: : (Record no. 2857)

000 -LEADER
fixed length control field 02520cam a22003494a 4500
001 - CONTROL NUMBER
control field 13328013
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20040928104304.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030828s2004 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003019396
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1591391474
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD9999.S74
Item number P738 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.7/67
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Дайер, Дэвис.
9 (RLIN) 1575
245 10 - TITLE STATEMENT
Title Procter & Gamble. Путь к успеху: :
Remainder of title 165-летний опыт построения брендов /
Statement of responsibility, etc Дэвис Дайер, Фредерик Далзелл, Ровена Олегарио.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Москва. :
Name of publisher, distributor, etc Альпина бизнес букс,
Date of publication, distribution, etc c2005.
300 ## - PHYSICAL DESCRIPTION
Extent x, 524 p. :
Other physical details ill. (some col.) ;
Dimensions 25 cm.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Getting started, 1837-1890 : Procter & Gamble in the commodity era -- From commodities to consumer goods : Ivory and the birth of the brand -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine : the story of Tide -- An explosion in consumer products -- Procter & Gamble reinvents the paper products business -- Crest : a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- The rely crisis -- Competition and global expansion -- Learning to compete in Japan -- The diaper wars -- En río revuelto : finding the formula in Mexico and Latin America -- Pantene : building a global beauty brand -- Reshaping Procter & Gamble -- Rewriting the rules : reconfiguring the supply chain -- Winning in the white space : Procter & Gamble in Central and Eastern Europe and Russia -- Ivory, Crest, and Olay : redefining the boundaries of the brand -- Prescription for growth in health care -- Challenges in China.
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Procter & Gamble Company
General subdivision History.
9 (RLIN) 1576
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
Geographic subdivision United States
Form subdivision Case studies.
9 (RLIN) 1577
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management
Geographic subdivision United States
Form subdivision Case studies.
9 (RLIN) 1578
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Soap trade
Geographic subdivision United States
General subdivision History.
9 (RLIN) 1579
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Dalzell, Frederick.
9 (RLIN) 1580
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Olegario, Rowena.
9 (RLIN) 1581
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier http://www.loc.gov/catdir/toc/ecip048/2003019396.html
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          Not Tagged SKOLKOVO Library SKOLKOVO Library Shelves 2011-12-26 HD9999.S74 P738 2004 2000003919 2012-02-01 2011-12-26 Book