000 -LEADER |
fixed length control field |
02520cam a22003494a 4500 |
001 - CONTROL NUMBER |
control field |
13328013 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20040928104304.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
030828s2004 maua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2003019396 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1591391474 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
043 ## - GEOGRAPHIC AREA CODE |
Geographic area code |
n-us--- |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD9999.S74 |
Item number |
P738 2004 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
338.7/67 |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Дайер, Дэвис. |
9 (RLIN) |
1575 |
245 10 - TITLE STATEMENT |
Title |
Procter & Gamble. Путь к успеху: : |
Remainder of title |
165-летний опыт построения брендов / |
Statement of responsibility, etc |
Дэвис Дайер, Фредерик Далзелл, Ровена Олегарио. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Москва. : |
Name of publisher, distributor, etc |
Альпина бизнес букс, |
Date of publication, distribution, etc |
c2005. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
x, 524 p. : |
Other physical details |
ill. (some col.) ; |
Dimensions |
25 cm. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Getting started, 1837-1890 : Procter & Gamble in the commodity era -- From commodities to consumer goods : Ivory and the birth of the brand -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine : the story of Tide -- An explosion in consumer products -- Procter & Gamble reinvents the paper products business -- Crest : a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- The rely crisis -- Competition and global expansion -- Learning to compete in Japan -- The diaper wars -- En río revuelto : finding the formula in Mexico and Latin America -- Pantene : building a global beauty brand -- Reshaping Procter & Gamble -- Rewriting the rules : reconfiguring the supply chain -- Winning in the white space : Procter & Gamble in Central and Eastern Europe and Russia -- Ivory, Crest, and Olay : redefining the boundaries of the brand -- Prescription for growth in health care -- Challenges in China. |
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
Procter & Gamble Company |
General subdivision |
History. |
9 (RLIN) |
1576 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Brand name products |
Geographic subdivision |
United States |
Form subdivision |
Case studies. |
9 (RLIN) |
1577 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Product management |
Geographic subdivision |
United States |
Form subdivision |
Case studies. |
9 (RLIN) |
1578 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Soap trade |
Geographic subdivision |
United States |
General subdivision |
History. |
9 (RLIN) |
1579 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Dalzell, Frederick. |
9 (RLIN) |
1580 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Olegario, Rowena. |
9 (RLIN) |
1581 |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents |
Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/ecip048/2003019396.html |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |