| 000 -LEADER |
|---|
| fixed length control field |
01287cam a22002894a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
13066289 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20040707103536.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
030123s2003 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2003001407 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9785469000273 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HG4028.C4 |
| Item number |
L397 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.15/54 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Джеймс Ленсколд. |
| 9 (RLIN) |
1331 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Рентабельность инвестиций в маркетинг : |
| Remainder of title |
методы повышения прибыльности маркетинговых кампаний / |
| Statement of responsibility, etc |
Джеймс Ленсколд. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Marketing 'Return On Investment' |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Москва : |
| Name of publisher, distributor, etc |
Питер, |
| Date of publication, distribution, etc |
c2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
272 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Capital investments |
| General subdivision |
Evaluation. |
| 9 (RLIN) |
1332 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Rate of return. |
| 9 (RLIN) |
1333 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Profit. |
| 9 (RLIN) |
1334 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
