| 000 -LEADER |
|---|
| fixed length control field |
01180pam a22003134a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2156840 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
19991208182249.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
990209s1999 maua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9785961406443 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC) 99018899 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
H37 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/27 |
| Edition number |
21 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Бренд-Менеджмент. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Brand management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Москва : |
| Name of publisher, distributor, etc |
Альпина Бизнес Букс, |
| Date of publication, distribution, etc |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
182 p. : |
| Other physical details |
ill. ; |
| Dimensions |
21 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
The Harvard business review paperback series |
| 9 (RLIN) |
733 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Contains articles previously published in the Harvard business review. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products. |
| 9 (RLIN) |
361 |
| 730 0# - ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Harvard business review. |
| 9 (RLIN) |
552 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
19 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
