SKOLKOVO Library

SKOLKOVO School of Management

Индивидуальность бренда : (Record no. 2686)

000 -LEADER
fixed length control field 00943pam a2200241 a 4500
001 - CONTROL NUMBER
control field cou060001003
003 - CONTROL NUMBER IDENTIFIER
control field CaONFJC
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090501s2009 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009018429
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9785961400595
050 04 - CLASS MARK
Class Mark HD69.B7
100 1# - MAIN ENTRY--PERSONAL NAME
Personal author Алина Уиллер,
9 (RLIN) 1168
245 10 - TITLE STATEMENT
Title Индивидуальность бренда :
Subtitle Руководство по созданию, продвижению и поддержке сильных брендов /
260 ## - PUBLICATION INFORMATION
Place of publication Москва :
Publisher Альпина Бизнес Букс,
Date 2004.
300 ## - PHYSICAL DESCRIPTION
Physical description 235 p. :
650 #0 - SUBJECT HEADINGS
Subject term Brand name products.
650 #0 - SUBJECT HEADINGS
Subject term Branding (Marketing)
650 #0 - SUBJECT HEADINGS
Subject term Trademarks
650 #0 - SUBJECT HEADINGS
Subject term Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Suppress in OPAC Do not suppress in OPAC
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 292-293) and index.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last borrowed Price effective from Koha item type
          Not Tagged SKOLKOVO Library SKOLKOVO Library Shelves 2011-10-19 1 HD69.B7 2000003467 2016-05-23 2016-04-19 2011-10-19 Book