SKOLKOVO Library

SKOLKOVO School of Management

Sensory marketing : (Record no. 2499)

000 -LEADER
fixed length control field 04789cam a2200421 a 4500
001 - CONTROL NUMBER
control field 15932241
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20101008125103.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091005s2010 nyuaf b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009039303
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781841697536 (hbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1841697532 (hbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781841698892 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 184169889X (pbk. : alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn259266339
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency BTCTA
-- C#P
-- YDXCP
-- BWX
-- CDX
-- NLGGC
-- PMC
-- DEBBG
-- OCL
-- UWO
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .S3696 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8001/9
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 85.40
Source of number bcl
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 83.05
Source of number bcl
084 ## - OTHER CLASSIFICATION NUMBER
Classification number QP 611
Source of number rvk
245 00 - TITLE STATEMENT
Title Sensory marketing :
Remainder of title research on the sensuality of products /
Statement of responsibility, etc edited by Aradhna Krishna.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 392 p., [3] p. of plates :
Other physical details ill. (some col.) ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note An introduction to sensory marketing -- Does touch matter? Insights from Haptic research in marketing / Joann Peck -- Touch : a gentle tutorial with implications for marketing / Roberta L. Klatzky -- Understanding the role of incidental touch in consumer behavior / Andrea C. Morales -- Informational and affective influences of Haptics on product evaluation : is what I say how I feel? / Terry L. Childers and Joann Peck -- Scent marketing : an overview / Maureen Morrin -- The emotional, cognitive, and biological basics of olfaction : implications and considerations for scent marketing / Rachel S. Herz -- Do scents evoke the same feelings across cultures? Exploring the role of emotions / May O. Lwin and Mindawati Wijaya -- The impact of scent and music on consumer perceptions of time duration / Maureen Morrin, Jean-Charles Chebat, and Claire Gelinas-Chebat -- The sounds of the marketplace : the role of audition in marketing / Joan Meyers-Levy, Melissa G. Bublitz, and Laura A. Peracchio -- Auxiliary auditory ambitions : assessing ancillary and ambient sounds / Eric Yorkston -- Understanding the role of spokesperson voice in broadcast advertising / Darren W. Dahl -- Hear is the thing : auditory processing of novel nonword brand names / Marina Carnevale, Dawn Lerman, and David Luna -- Visual perception : an overview / Priya Raghubir -- Differences and similarities in hue preferences between Chinese and Caucasians / Amitaba Chattopadhyay, Gerald J. Gorn, and Peter Darke -- Does everything look worse in black and white? The role of monochrome images in consumer behavior / Eric A. Greenleaf -- Effects on visual weight perceptions of product image locations on packaging / Barbara E. Kahn and Xiaoyan Deng -- The gist of gustation : an exploration of taste, food, and consumption / Aradhna Krishna and Ryan S. Elder -- Psychology and sensory marketing, with a focus on food / Paul Rozin and Julia M. Hormes -- Estimating food quantity : biases and remedies / Pierre Chandon -- Do size labels have a common meaning among consumers? / Nilufer Z. Aydinoglu, Aradhna Krishna, and Brian Wansink -- A sense of things to come : future research directions in sensory marketing / Ryan S. Elder ... [et al.].
520 1# - SUMMARY, ETC.
Summary, etc "What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product s or service s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms."--BOOK JACKET.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Psychological aspects.
9 (RLIN) 668
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New products
General subdivision Psychological aspects.
9 (RLIN) 669
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sensuality.
9 (RLIN) 670
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Senses and sensation.
9 (RLIN) 671
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
9 (RLIN) 6
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Krishna, Aradhna.
9 (RLIN) 672
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018679058&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
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942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
          Not Tagged SKOLKOVO Library SKOLKOVO Library Shelves 2011-08-12 2 HF5415 .S3696 2010 2000003294 2013-11-27 2012-10-31 2011-08-12 Book