000 -LEADER |
fixed length control field |
01549cam a22003614a 4500 |
001 - CONTROL NUMBER |
control field |
13400481 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20070907163213.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
031112s2004 njua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2003063819 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9785969300484 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD69.B7 |
Item number |
B733 2004 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8/27 |
Edition number |
22 |
245 00 - TITLE STATEMENT |
Title |
Бренды и брендинг |
Statement of responsibility, etc |
Рита Клифтон и Джон Симмонз |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Москва : |
Name of publisher, distributor, etc |
Олимп-Бизнес, |
Date of publication, distribution, etc |
2008 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xv, 328 p. : |
Other physical details |
ill. (some col.) ; |
Dimensions |
22 cm. |
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
The economist series |
9 (RLIN) |
360 |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Brand name products. |
9 (RLIN) |
361 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Branding (Marketing) |
9 (RLIN) |
362 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Brand name products |
General subdivision |
Management. |
9 (RLIN) |
363 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Brand name products |
General subdivision |
Forecasting. |
9 (RLIN) |
364 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Clifton, Rita. |
9 (RLIN) |
365 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Simmons, John, |
Dates associated with a name |
1948- |
9 (RLIN) |
366 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Ahmad, Sameena. |
9 (RLIN) |
367 |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents |
Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/fy044/2003063819.html |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0715/2003063819-d.html |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ocip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |