SKOLKOVO Library

SKOLKOVO School of Management

Бренды и брендинг (Record no. 2371)

000 -LEADER
fixed length control field 01549cam a22003614a 4500
001 - CONTROL NUMBER
control field 13400481
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20070907163213.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 031112s2004 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003063819
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9785969300484
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number B733 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 22
245 00 - TITLE STATEMENT
Title Бренды и брендинг
Statement of responsibility, etc Рита Клифтон и Джон Симмонз
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Москва :
Name of publisher, distributor, etc Олимп-Бизнес,
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Extent xv, 328 p. :
Other physical details ill. (some col.) ;
Dimensions 22 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The economist series
9 (RLIN) 360
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
9 (RLIN) 361
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 362
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Management.
9 (RLIN) 363
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Forecasting.
9 (RLIN) 364
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Clifton, Rita.
9 (RLIN) 365
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Simmons, John,
Dates associated with a name 1948-
9 (RLIN) 366
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ahmad, Sameena.
9 (RLIN) 367
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier http://www.loc.gov/catdir/toc/fy044/2003063819.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0715/2003063819-d.html
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          Not Tagged SKOLKOVO Library SKOLKOVO Library Shelves 2011-03-30 HD69.B7 B733 2004 2000003014 2012-02-01 2011-03-30 Book