000 -LEADER |
fixed length control field |
01398cam a2200373 a 4500 |
001 - CONTROL NUMBER |
control field |
cou16005585 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
CaONFJC |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
081012s2009 si a b 001 0 eng d |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBA8C5406 |
Source |
bnb |
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
Record control number |
014792827 |
Source |
Uk |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9789810679972 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9810679971 |
043 ## - GEOGRAPHIC AREA CODE |
Geographic area code |
a-cc--- |
050 04 - CLASS MARK |
Class Mark |
HF5415.13 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal author |
Kotler, Philip. |
245 10 - TITLE STATEMENT |
Title |
Marketing management in China / |
250 ## - EDITION |
Edition statement |
1st ed., China adaptation ed. |
260 ## - PUBLICATION INFORMATION |
Place of publication |
Singapore ; |
-- |
New York : |
Publisher |
Prentice Hall, |
Date |
2009. |
300 ## - PHYSICAL DESCRIPTION |
Physical description |
lvi, 625 p. : |
500 ## - GENERAL NOTE |
General note |
Adapted from: Marketing Management / Philip Kotler, Kevin Lane Keller. 13th ed. c2009. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Marketing |
700 1# - ADDED PERSONAL NAME |
Added personal author |
Keller, Kevin Lane, |
700 1# - ADDED PERSONAL NAME |
Added personal author |
Lu, Taihong. |
700 12 - ADDED PERSONAL NAME |
Added personal author |
Kotler, Philip. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and indexes. |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Pearson one. |