SKOLKOVO Library

SKOLKOVO School of Management

Value creation : (Record no. 1895)

000 -LEADER
fixed length control field 01792cam a2200313 a 4500
001 - CONTROL NUMBER
control field 2007050294
003 - CONTROL NUMBER IDENTIFIER
control field DLC
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 071218s2008 ohua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2007050294
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781587992049
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1587992043
050 04 - CLASS MARK
Class Mark HD69.B7
100 1# - MAIN ENTRY--PERSONAL NAME
Personal author Neal, William D.
245 10 - TITLE STATEMENT
Title Value creation :
Subtitle the power of brand equity /
260 ## - PUBLICATION INFORMATION
Place of publication Mason, Ohio :
Publisher South-Western Cengage Learning,
Date c2008.
300 ## - PHYSICAL DESCRIPTION
Physical description xiii, 353 p. :
650 #0 - SUBJECT HEADINGS
Subject term Brand name products
650 #0 - SUBJECT HEADINGS
Subject term Intangible property
650 #0 - SUBJECT HEADINGS
Subject term Brand loyalty.
650 #0 - SUBJECT HEADINGS
Subject term Branding (Marketing)
700 1# - ADDED PERSONAL NAME
Added personal author Strauss, Ron
856 41 - ONLINE RESOURCE
Uniform Resource Identifier http://www.loc.gov/catdir/toc/ecip087/2007050294.html
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last borrowed Copy number Cost, replacement price Price effective from Koha item type
        SKOLKOVO Library SKOLKOVO Library Shelves 2010-07-16 Coutts 25.66 1 HD69.B7 N36 2000001716 2017-07-26 2016-10-20 1 25.66 2010-07-16 Book