000 -LEADER |
fixed length control field |
02099cam a2200313 a 4500 |
001 - CONTROL NUMBER |
control field |
2009007398 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
DLC |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
090309s2009 njua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2009007398 |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBA951637 |
Source |
bnb |
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
Record control number |
015265635 |
Source |
Uk |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9780470438992 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0470438991 |
050 04 - CLASS MARK |
Class Mark |
HD9980.5 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal author |
Schultz, Mike, |
245 10 - TITLE STATEMENT |
Title |
Professional services marketing : |
Subtitle |
how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / |
260 ## - PUBLICATION INFORMATION |
Place of publication |
Hoboken, N.J. : |
Publisher |
John Wiley & Sons, |
Date |
c2009. |
300 ## - PHYSICAL DESCRIPTION |
Physical description |
xx, 332 p. : |
650 #0 - SUBJECT HEADINGS |
Subject term |
Service industries |
650 #0 - SUBJECT HEADINGS |
Subject term |
Branding (Marketing) |
650 #0 - SUBJECT HEADINGS |
Subject term |
Marketing. |
700 1# - ADDED PERSONAL NAME |
Added personal author |
Doerr, John E. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |