SKOLKOVO School of Management

Marketing strategy : (Record no. 1216)

000 -LEADER
fixed length control field 00998nam a2200265 a 4500
001 - CONTROL NUMBER
control field 9780070171466
003 - CONTROL NUMBER IDENTIFIER
control field UK-RwCLS
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 081128s2011 nyua b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780070171466
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0070171467
050 04 - CLASS MARK
Class Mark HF5415.13
100 1# - MAIN ENTRY--PERSONAL NAME
Personal author Walker, Orville C.
245 10 - TITLE STATEMENT
Title Marketing strategy :
Subtitle a decision-focused approach /
250 ## - EDITION
Edition statement 7th ed., International student ed.
260 ## - PUBLICATION INFORMATION
Place of publication New York :
Publisher McGraw-Hill Irwin,
Date 2010, c2011.
300 ## - PHYSICAL DESCRIPTION
Physical description xv, 352 p. :
500 ## - GENERAL NOTE
General note Previous ed.: 2008.
650 #0 - SUBJECT HEADINGS
Subject term Marketing
700 1# - ADDED PERSONAL NAME
Added personal author Mullins, John W.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last borrowed Copy number Cost, replacement price Price effective from Koha item type
        SKOLKOVO Library SKOLKOVO Library Shelves 2010-07-16 Coutts 38.60 1 HF5415.13 .M3586 2000002004 2020-09-21 2020-08-16 1 38.60 2010-07-16 Book