SKOLKOVO School of Management

Scase, Richard.

Global remix : the fight for competitive advantage / Richard Scase. - London ; Philadelphia : Kogan Page, 2007. - x, 180 p. : ill. ; 24 cm.

Includes index.

Includes bibliographical references.

Global appetites, local tastes -- Is your company doomed, at least in its present form? -- Hunting, farming and fulfilling future talent -- Cut the managers and bring in the leaders -- Young Asia meets the Old West : key demographics will change your markets -- Hello to lifestyle tribes and what they can do for your business -- The politics of tomorrow and what it means for business -- Global remix : the new corporate playlist.

9780749448714 0749448717

2006026474

GBA690889 bnb

013584950 Uk


Globalization--Economic aspects.
International business enterprises--Management.
Competition.
Strategic planning.

HF1359 / .S2997 2007

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