SKOLKOVO School of Management

Garland, Eric.

Future, inc. : how businesses can anticipate and profit from what's next / Eric Garland. - New York : AMACOM, c2007. - 264 p. : ill. ; 24 cm.

Includes bibliographical references and index.

Introduction: Today's chaos, tomorrow's opportunity -- pt. 1. Tools and techniques. Futurism: the antidote to chaos -- Systems thinking: a superhighway to change -- Analyzing trends: real change vs. media hype -- Into the future: making judgments, evaluating forecasts -- Strategic implications: what the future means to you -- Scenario generation: drawing a picture of the future -- Communicating the future--even to the skeptical -- pt. 2. Drivers of the future. Aging: preparing for a new grey world -- Information technology: falling in price, increasing in power -- Health care: new gadgets vs. following doctors' orders -- Biotechnoogy: scratching the surface of the secrets of life -- Energy: getting more out of less -- Nanotechnologies: smaller is better -- Media and communications: six billion channels for six billion people -- Ecology and sustainability: growth can be good -- Epilogue: Where do we go from here?

9780814408971 0814408974

2006030349


Business forecasting.
Industrial management.

HD30.27 / .G37 2007

658.4/01