Heracleous, Loizos Th.
Flying high in a competitive industry : secrets of the world's leading airline / Loizos Heracleous, Jochen Wirtz, Nitin Pangarkar. - Rev. ed. - Singapore ; London : McGraw-Hill, c2009. - xx, 246 p. : ill. ; 24 cm.
Previous ed.: 2006.
Includes bibliographical references and index.
9780071281966 0071281967
Singapore Airlines.
Airlines--Management.
HE9764.76.S56 / H47 2009
387.7'0655957
Flying high in a competitive industry : secrets of the world's leading airline / Loizos Heracleous, Jochen Wirtz, Nitin Pangarkar. - Rev. ed. - Singapore ; London : McGraw-Hill, c2009. - xx, 246 p. : ill. ; 24 cm.
Previous ed.: 2006.
Includes bibliographical references and index.
9780071281966 0071281967
Singapore Airlines.
Airlines--Management.
HE9764.76.S56 / H47 2009
387.7'0655957
