SKOLKOVO School of Management

Дэвид Роджерс 1970-

Цифровая трансформация Практическое пособие Дэвид Роджерс - Москва Точка 2017 - xi, 329 pages : 24 cm

The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models.

9785990934771


Technological innovations--Management.
Information technology--Management.
New products.
Strategic planning.

HD45 / .R6335 2016

658.4/062