SKOLKOVO School of Management

Rapaille, Clotaire.

Культурный код Как мы живём, что покупаем и почему? Клотер Рапай - New York, N.Y. : Broadway Books, 2007. - x, 167p. : port. ;

The birth of a notion -- The growing pains of an adolescent culture : the codes for love, seduction, and sex -- Living on the axis : the codes for beauty and fat -- First comes survival : the codes for health and youth -- Moving beyond the biological scheme : the codes for home and dinner -- Working for a living : the codes for work and money -- Learning to live with it : the codes for quality and perfection -- More is more : the codes for food and alcohol -- Just put that alibi on my gold card : the codes for shopping and luxury -- Who do these upstarts think they are? : the codes for America in other cultures -- Parting of the Red Sea optional : the code for the American presidency -- Never growing up, never giving up : the code for America.

978596147103


Social perception.
Cognition and culture.
National characteristics.
Consumer behavior--Psychological aspects.

HM1041 / R37