Alvarez, Cindy,
Lean customer development : building products your customers will buy / Cindy Alvarez. - First edition. - xviii, 218 pages : illustrations ; 24 cm. - The lean series . - Lean series. .
Includes bibliographical references and index.
Learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products. Lean how to: validate or invalidate your hypothesis by talking to the right people, learn how to conduct successful customer interviews play-by-play, detect a customer's behaviors, pain points, and constraints, turn interview insights into Minimum Viable Products to validate what customers will use and buy, and adapt customer development strategies.
9781449356354
2012286501
016621627 Uk
Consumers--Research.
New products.
Success in business.
Consumers--Research.
New products.
Success in business.
HF5415.32 / .A48 2014
658.834
Lean customer development : building products your customers will buy / Cindy Alvarez. - First edition. - xviii, 218 pages : illustrations ; 24 cm. - The lean series . - Lean series. .
Includes bibliographical references and index.
Learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products. Lean how to: validate or invalidate your hypothesis by talking to the right people, learn how to conduct successful customer interviews play-by-play, detect a customer's behaviors, pain points, and constraints, turn interview insights into Minimum Viable Products to validate what customers will use and buy, and adapt customer development strategies.
9781449356354
2012286501
016621627 Uk
Consumers--Research.
New products.
Success in business.
Consumers--Research.
New products.
Success in business.
HF5415.32 / .A48 2014
658.834
