SKOLKOVO School of Management

Chadha, Radha.

The cult of the luxury brand : inside Asia's love affair with luxury / Asia's love affair with luxury Radha Chadha & Paul Husband. - London ; Boston : Nicholas Brealey International, 2008, c2006. - 314 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9781904838050 1904838057

2006015486


Brand name products--Social aspects--Asia.
Luxuries--Social aspects.
Brand name products--Marketing.--Asia
Social status--Asia.
Social classes--Asia.

HD69.B7 / C467 2008

306.3/4