SKOLKOVO School of Management

Critical marketing : contemporary issues in marketing / Critical marketing : issues in contemporary marketing edited by Mark Tadajewski and Douglas Brownlie. - Chichester ; Hoboken, NJ : John Wiley & Sons, c2008. - ix, 401 p. ; 25 cm.

Includes bibliographical references and index.

9780470511985 0470511982


Marketing.
Green marketing.
Social marketing.
Consumer behavior.
Marketing research.

HF5415 / .C72 2008

658.8