SKOLKOVO School of Management

Wu, Tim,

The attention merchants : the epic scramble to get inside our heads / Tim Wu. - First edition. - viii, 403 pages ; 25 cm

Includes bibliographical references (pages 347-385) and index.

9780385352017 0385352018

2016010140


Advertising--Social aspects--History.
Advertising--Psychological aspects--History.
Marketing--History.
Consumer behavior--History.

HF5811 / .W82 2016

659.1/042