Wu, Tim,
The attention merchants : the epic scramble to get inside our heads / Tim Wu. - First edition. - viii, 403 pages ; 25 cm
Includes bibliographical references (pages 347-385) and index.
9780385352017 0385352018
2016010140
Advertising--Social aspects--History.
Advertising--Psychological aspects--History.
Marketing--History.
Consumer behavior--History.
HF5811 / .W82 2016
659.1/042
The attention merchants : the epic scramble to get inside our heads / Tim Wu. - First edition. - viii, 403 pages ; 25 cm
Includes bibliographical references (pages 347-385) and index.
9780385352017 0385352018
2016010140
Advertising--Social aspects--History.
Advertising--Psychological aspects--History.
Marketing--History.
Consumer behavior--History.
HF5811 / .W82 2016
659.1/042