Jansson-Boyd, Cathrine V.
Consumer psychology / Cathrine V. Jansson-Boyd. - Maidenhead ; New York, NY : Open University Press, 2010. - xi, 258 p. : ill., charts ; 24 cm.
Includes bibliographical references (p. 199-238) and indexes.
9780335229284 033522928X
Consumer behavior--Psychological aspects.
Consumers--Psychology.
HF5415.32 / .J36 2010
658.8342
Consumer psychology / Cathrine V. Jansson-Boyd. - Maidenhead ; New York, NY : Open University Press, 2010. - xi, 258 p. : ill., charts ; 24 cm.
Includes bibliographical references (p. 199-238) and indexes.
9780335229284 033522928X
Consumer behavior--Psychological aspects.
Consumers--Psychology.
HF5415.32 / .J36 2010
658.8342
