Anholt, Simon.
Competitive identity : the new brand management for nations, cities and regions / Simon Anholt. - Basingstoke ; New York : Palgrave Macmillan, 2007. - xiii, 134 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780230500280 0230500285
2006050177
Competition, International.
Place marketing.
Product management.
International relations.
HF1414 / .A64 2007
338.6048
Competitive identity : the new brand management for nations, cities and regions / Simon Anholt. - Basingstoke ; New York : Palgrave Macmillan, 2007. - xiii, 134 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780230500280 0230500285
2006050177
Competition, International.
Place marketing.
Product management.
International relations.
HF1414 / .A64 2007
338.6048
