SKOLKOVO School of Management

Phillips, Jeffrey, 1963-

Relentless innovation : what works, what doesn't--and what that means for your business / Jeffrey Phillips. - New York : McGraw-Hill, c2012. - xxi, 214 p. ; 24 cm.

Includes bibliographical references and index.

The mythology of innovation -- The real barriers to innovation: business as usual and middle management -- How things work today -- What relentless innovators have in common -- The antagonist -- The usual suspects -- Creating an innovation business as usual approach -- What happens to the middle managers? -- Shifting your operating model to balance efficiency and innovation -- Results of the shift.

9780071786805 (alk. paper) 0071786805 (alk. paper)

2011031987


Technological innovations--Management.
Creative ability in business.
New products.

HD45 / .P5145 2012

658.4/062