Брэнди и брэндинг /
под редакцией Риты Клифтон и Джона Симмонза ... [et al.].
- Москва : Олимп-бизнес, 2008.
- xv, 328 p. : ill. (some col.) ; 22 cm.
- The economist series .
Includes bibliographical references and index.
1576601471 (alk. paper)
2003063819
Brand name products.
Branding (Marketing)
Brand name products--Management.
Brand name products--Forecasting.
HD69.B7 / B733 2004
658.8/27
Includes bibliographical references and index.
1576601471 (alk. paper)
2003063819
Brand name products.
Branding (Marketing)
Brand name products--Management.
Brand name products--Forecasting.
HD69.B7 / B733 2004
658.8/27
