SKOLKOVO School of Management

Экофф Д.С., 1942-

Похищенные : дети в заложниках у маркетологов / Экофф Д.С., Райер Р.Х.. - Москва : Добрая Книга, 2006. - 328 p. ; 23 cm.

The state of the state of being a kid -- Classifying good, neutral, and dangerous products and programs -- The three dimensions of development -- The innocent years : birth to age three -- The impressionable years : ages 3 to 7 -- The "rule-and-role" stage of development : ages 8 to 12 -- Early adolescence - ages 13 to 15 -- Late adolescence : ages 16 to 19 -- A call to action.

9785981241086

2005003904


Advertising and children.
Violence in mass media.
Child consumers--United States.

HF5415.32 / .A246

659.1/083