SKOLKOVO School of Management

Ричард Минитер.

Миф о доле рынка : почему "доля рынка" - "золото дураков" в бизнесе / Richard Miniter. - Москва : Добрая Книга, 2003. - 176 p. ; 20 cm.

Fool's gold -- Hard lessons -- Fatal seduction -- Makin' the numbers -- Dinosaurs were big, too -- Networks and double-sided markets -- The rules of profit leadership : why managers have to choose.

9785981240102

2002004807


Market share.

HD2757.15 / .M56

658.4/012