Джон Стил;
Правда, ложь и реклама / Джон Стил. - Москва : Издательский дом "Секрет Фирмы", 2006. - 320 p. : ill. ; 24 cm.
"An Adweek book."
Includes bibliographical references (p. 277-279) and index.
9785988880035
97040334
Advertising campaigns--Planning.--United States
Advertising--United States.
Advertising agencies--Customer services--United States.
HF5837 / .S73 1998
659.1/11
Правда, ложь и реклама / Джон Стил. - Москва : Издательский дом "Секрет Фирмы", 2006. - 320 p. : ill. ; 24 cm.
"An Adweek book."
Includes bibliographical references (p. 277-279) and index.
9785988880035
97040334
Advertising campaigns--Planning.--United States
Advertising--United States.
Advertising agencies--Customer services--United States.
HF5837 / .S73 1998
659.1/11
