SKOLKOVO School of Management

Lutz, Robert A.

Car guys vs. bean counters : the battle for the soul of American business / Car guys versus bean counters Bob Lutz. - New York : Portfolio/Penguin, 2011. - xii, 241 p., [16] p. of plates : ill. (some col.) ; 22 cm.

Includes index.

9781591844006 1591844002

2011010720


Automobile industry and trade--United States.
New products--United States.

HD9710.U52 / L88 2011

338.7/6292220973